Conservatory Outlet, the largest installer of conservatories in the North of England is stepping up its TV advertising campaign.
Throughout 2008 a series of adverts on Yorkshire TV shot Andrew Glover, the face of the advertisements to fame in the Yorkshire region. With the phrase ‘You better be quick, these deals can’t last forever’. West Yorkshire WIndows, a Conservatory Outlet dealer, promoted a series of special offers on Conservatories and Energy Efficient uPVC Windows.
The emphasis was based around encouraging customers to visit the West Yorkshire showrooms in Wakefield and Leeds. Also, the adverts drove traffic to the website and telephone enquiries to the call handling centre in Leeds.
The adverts were soon rolled out to the Granada TV region with Chris Mitchell fronting the regional campaign. Format was the same, but with different offers for the conservatory showrooms in Preston, Kendal and Holmes Chapel.
Matthew Glover, the Managing Director of Conservatory Outlet explained, “Although it is not cheap to advertise on ITV, we have found that our formula of having a front man (Andrew/Chris) explaining the latest special offers really drives interest to our website and showrooms. So, we are extending our campaign further.”
The company has committed to continue advertising every month, with a high density campaign over the summer months to take full advantage of peak conservatory buying markets, and the warmer weather. The latest advert includes a massive 35% off Tailor Made Orangeries and Conservatories, with only a £99 deposit and buy now pay in 12 months facility – Interest free credit also available.
The TV advertising is backed at West Yorkshire Windows by a strong internet marketing strategy with lead generation through pay per click and search engine optimisation strategies. The website is highly user friendly, with plenty of quality content containing all the information one would need about the latest contemporary conservatories, uPVC windows and doors.
Conservatory Outlet retailers install over 40 conservatories per week throughout Yorkshire, Lancashire, Cheshire, Cumbria, Shropshire, Mid Wales and South Wales. They currently have 12 conservatory showrooms in York, Harrogate, Leeds, Wakefield, Mirfield, Kendal, Preston, Holmes Chapel, Oswestry, Newtown, Pontypool and Raglan Garden Centre with West Yorkshire Windows using the Leeds and Wakefield showrooms.