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Fwd: Fw: Tracking set up
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Martin Allen
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09:32 (5 hours ago)
to me, charlotte, Rachel
Hi Stuart,
I have just realised this hasn't been picked up in Charlotte's absence, we had tried to get Carl to do it but apparently he is off so Emma has asked if we can do it and I have just realised Paresh is off today. Is this something you can pick up?
Can you let Charlotte know how long it takes as we'll need to record the hours.
Thanks
Martin
---------
Martin Allen
Head of Digital
T: 01772 269940
m: 07823 770167
e: martin@digitalkog.co.uk
www.digitalkog.co.uk
DIGITALKOG : MASTERS OF LEADOLOGY™
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---------- Forwarded message ---------
From: Emma Curtis
Date: Wed, 28 Oct 2026 at 13:24
Subject: Fw: Tracking set up
To: Martin Allen , charlotte haslam , Steven Ormand
Cc: Sue Barnes , Carl Elmer
Good afternoon all,
ITV have agreed to provide the tracking for my other brands. Please could the below request be actioned.
Many thanks
Em
EMMA CURTIS
Marketing Director
T
01772 452225
(3156)
M
07956 168790
E
emmacurtis@cohomeimprovements.co.uk
W
www.cohomeimprovements.co.uk
Providing homeowners with unwavering support, expert advice and enduring
peace of mind when they invest in windows, doors and new living spaces.
From: Luke Spencer
Sent: 28 October 2026 12:18
To: Emma Curtis
Subject: Tracking set up
CAUTION: This email originated from outside of the organisation. Do not click links or open attachments unless you recognise the sender and know the content is safe.
Hi Emma,
Are you able to get the other brands to set up the tracking on there website?
I have included the correct tag for each site and instructions that can be sent.
Web tracking tag setup instructions
Attached is an Adalyser tracking tag - please set this to fire on all pages of the site.
In addition, the below snippets must fire when the corresponding goal event takes place. This must be sequenced to fire after the all-pages tag to function.
The Adalyser tracking tags set a number of cookies in order to function correctly. When adding the Adalyser tags to a site, the following should be added to its cookie policy to ensure compliance:
Adalyser
An analytics platform that is used to measure response to TV advertising.
Cookie name Type Data stored Purpose
__adal_ca Persistent Traffic source / campaign data Store which advertising campaign drove a user to visit
__adal_cw Persistent Visit timestamp Tie back conversion events to earlier visits
__adal_id Persistent Device ID (generated) Uniquely identify a device
--
-
Luke Spencer
Business Development Manager
M: +44 (0) 7432597168
E: luke@thetvagency.com
thetvagency.com
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Stuart Cross
11:56 (3 hours ago)
hmmm - unsure. I'll take a look at how other snippets are inserted
Martin Allen
12:01 (3 hours ago)
Thanks Stu, I’m pretty sure Paresh has already set this up on Clearview if that helps. I believe it needs to be added to:PlanetWest Yorkshire windowsYorkshire w
Stuart Cross
12:01 (3 hours ago)
to Martin, charlotte, Rachel
yes, I'll take a look
Inserted from:Paresh@digitalkog.co.uk.
westyorkshire-adalyser-tracking-tag.txt
100%
Displaying westyorkshire-adalyser-tracking-tag.txt.
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